UX ArchitectMy journey in design and digital strategy has evolved into a mission to empower global creativity and human-centered experiences. With a rich background in design and research leadership, I focus on harnessing the power of design to facilitate accessible, aesthetic digital services. I embrace versatility with a strong focus on multicultural collaboration and cross-functional teamwork. With a background in working across varied industries and cultural contexts, I strive to bring a unique ability to align user needs with business goals, ensuring innovative, inclusive, and impactful design outcomes.
Throughout my 15-year design career, I have held positions as a web designer, UI/UX designer, front-end developer, UX researcher, UX strategist, and service designer.
As I enjoy studying the world and ecosystems as a designer, I approach my life similarly by acquiring various interests. Naturally, I like other forms of design, from fashion design to interior design. I also love photography, conservation, travel, outdoors, sailing, sports, dancing, reading/writing, and playing instruments.
The patent-pending technology and digital platform are built with an AI-based search and recommendation engine with fun voting and game-like actions that function within iOS and Android messaging applications.
The Rondavu mobile app and messaging plugin are designed to recommend the best options for people (more than two) to interact in a fun and engaging way – all within the user’s text messaging application.
Tasks: User Research, Competitive Analysis, Usability Testing, Branding Guidelines, UX/UI Design
I worked with participants in the 2021 humanitarian hackathon to design an AI tool with a scientific approach in combining sensory information and metrics from the user with available medical knowledge to make accurate diagnostics and decisions about personalized treatments and adjustments. It is to provide information through networking and research as well as data they can track to save money and time when dealing with unique conditions where symptoms may be overlapping to cause a couple of different medical conditions and give access to more types of treatments and options to choose from.
Tasks: User Research, Competitive Analysis, Branding Guidelines, UX/UI Design
Over the last few decades, our environment has been becoming increasingly exposed to several threats and problems. In this project, we investigated some of these issues and brought a technical solution for people who would like to alter their habits to learn how to adopt a more eco-friendly lifestyle.
Tasks: User Research, Competitive Analysis, Usability Testing, Branding Guidelines, UX/UI Design
The Rotary Foundation Cadre of Technical Advisers is a group of Rotarians who volunteer to use their professional skills and technical expertise in Rotary’s areas of focus. This design project consisted of collaboration with Cadre members through user research methods and testing. The goal was to produce a layout that would be easier to follow, more user-friendly, and more personalized from the application user flow to onboarding and project selection.
Tasks: User Research, Usability Testing, UX/UI Design
Elkay filtered ezH2O bottle filling stations reduce lead and other harmful contaminants, delivering clean water and sustainable design. It provides a rapid fill of drinking water to quench thirst and minimize plastic bottle waste in the environment.
MyezH2O is an online portal that allows users to track their bottle filling stations, view unit diagnostics and filter status, manage media and graphics content, and manage their accounts. The app is ideal for businesses that use bottle filling stations across large establishments such as gyms, schools, and airports to track the number of bottles saved as well as receive reminders when a filter needs to be changed to keep the water clean and filtered.
This is meant to be a solution to make environmentally friendly ways to stay hydrated easy to come by, saving environmental resources and money!
I ensure the alignment of UX strategy with the organization’s objectives. I conduct user research, interviews, and personas to get to know the users and their pain points. I get a team to map the user journey and discuss their touchpoints with the product and their ecosystem. It becomes a crucial part of identifying the right problem to solve.
I organize whiteboarding sessions to brainstorm and sketch ideas with the team, and then I iterate based on feedback and build mid to hi-fi prototypes. I write an introduction script for the usability testing procedure, scenarios and tasks. I add a/b testing or card sorting to test information architecture. I synthesize the feedback and present a testing report with recommendations, then meet the developers to ensure the feasibility of the design.
I may take on the responsibilities of front-end development. We conduct UAT to ensure all of the functionalities are working correctly. I also oversee the aesthetics and their consistency. During this phase, I schedule more meetings with developers to discuss the desired UI behavior and functionality specifics.
I conduct surveys and tracking via google analytics to measure the design's success, circling back and leveraging an ongoing process of enhancing the platform to provide the best user experience. The product is never completely done, and I continue to determine what works and what doesn't, communicating with the users to define more features to add and problems to solve.
