As a founder and partner, my journey in design leadership and digital strategy has evolved into a mission to empower global creativity and human-centered experiences. At the helm of my venture and through partnership, I leverage user research, design systems, and service design and experience design to craft solutions that resonate with diverse audiences.
With a rich background in design and research leadership, my teams focused on harnessing the power of design to facilitate accessible, aesthetic digital services. I embrace versatility with a strong focus on multicultural collaboration and cross-functional teamwork. With a background in working across varied industries and cultural contexts, I strive to bring a unique ability to align user needs with business goals, ensuring innovative, inclusive, and impactful design outcomes.
More About Klara >>I ensure the alignment of UX strategy with the organization’s objectives. I conduct user research, interviews, and personas to get to know the users and their pain points. I get a team to map the user journey and discuss their touchpoints with the product and their ecosystem. It becomes a crucial part of identifying the right problem to solve.
I organize whiteboarding sessions to brainstorm and sketch ideas with the team, and then I iterate based on feedback and build mid to hi-fi prototypes. I write an introduction script for the usability testing procedure, scenarios and tasks. I add a/b testing or card sorting to test information architecture. I synthesize the feedback and present a testing report with recommendations, then meet the developers to ensure the feasibility of the design.
I may take on the responsibilities of front-end development. We conduct UAT to ensure all of the functionalities are working correctly. I also oversee the aesthetics and their consistency. During this phase, I schedule more meetings with developers to discuss the desired UI behavior and functionality specifics.
I conduct surveys and tracking via google analytics to measure the design's success, circling back and leveraging an ongoing process of enhancing the platform to provide the best user experience. The product is never completely done, and I continue to determine what works and what doesn't, communicating with the users to define more features to add and problems to solve.